3 Smart Ways Future Music Majors Can Connect with College Music Departments
Discover proven strategies to build meaningful relationships with college music departments before you apply.
Read MoreAs the music industry surges with economic influence and digital innovation, collegiate music programs are shifting focus—seeking not just performers and educators, but creative minds with business savvy.
According to recent reports, the music industry is an important contributor to the United States economy. The Recording Industry Association of America (RIAA) revealed that in 2021, the music industry generated $12.2 billion in revenue, with streaming accounting for 84% of total revenue. This indicates the growing importance of digital distribution channels in the music industry.
In addition, a report by the National Endowment for the Arts found that the music industry contributed a staggering $143 billion to the U.S. economy and supported 1.9 million jobs in 2017. These statistics underscore the significant economic impact of the music industry and emphasize the need for music departments to prepare their students with the skills necessary to succeed in this field.
As music departments continue to adapt to the changing landscape of the music industry, they are placing greater emphasis on the importance of creativity and business acumen in their recruiting efforts. In the past, music departments primarily focused on recruiting talented performers and future educators. However, in recent years, they have started to search for students who can write songs, arrange music, and possess an entrepreneurial mindset.
The trend towards seeking creative talent with business skills has been driven by the realization that the media and entertainment industry in the United States is the largest in the world. Music, which represents over one-third of the global media and entertainment sector, plays a critical role in almost every part of the industry. As the entertainment industry continues to grow, music departments and schools of music must keep pace with these changes to remain relevant and attract top talent.
To attract the best and brightest students, music departments are increasingly offering scholarships to songwriters and even rappers, recognizing that these skills can bring copyright and publishing royalties into the school’s coffers. Furthermore, many universities now place greater weight on a student's ability to write a song than on advanced placement theory credits during the admission decision process.
• Music departments now emphasize creativity and business skills in talented performers and future educators
• The trend is driven by the importance of music in the largest media and entertainment industry in the world.
• Scholarships are being offered to songwriters and rappers to attract the best and brightest students and bring copyright and publishing royalties to the school.
It is clear that for aspiring music students, being a great performer is no longer enough to guarantee admission to a top program. Instead, they must also demonstrate their creativity, business acumen, and entrepreneurial spirit. For those interested in pursuing a degree in music, it is important to research the publishing and recording divisions within the music department of their preferred college, university, or conservatory, and express a desire to participate in these areas during the application process.
Overall, the evolving demands of collegiate music department recruiting reflect the changing landscape of the music industry, where a combination of creative talent and business skills are increasingly essential for success.
Advanced Placement (AP) Theory Credits: College-level music theory courses taken in high school that may earn students college credit upon passing an exam.
Arranging: The process of adapting and reworking a piece of music to suit a different ensemble, style, or purpose while maintaining its core structure.
Business Acumen: The ability to understand and make sound decisions regarding business operations, strategy, and financial matters, particularly in the music industry.
Collegiate Music Department: A department within a college or university that offers degree programs in various areas of music, including performance, composition, education, and music business.
Conservatory: A specialized school dedicated to the study of music, dance, or other performing arts, often focusing on rigorous training for professional careers.
Copyright: A legal right that grants the creator of an original work (such as a song or composition) the exclusive right to use and distribute their work.
Digital Distribution: The process of distributing music through digital platforms like streaming services (e.g., Spotify, Apple Music) rather than physical formats.
Entrepreneurial Mindset: A way of thinking that involves taking initiative, innovating, and identifying opportunities to build a successful career or business.
Music Industry: The business sector that deals with the production, distribution, and monetization of music, including record labels, publishing, and live performance.
National Endowment for the Arts (NEA): A U.S. government agency that provides support and funding for arts programs, including music, theater, and visual arts.
Performance-Based Admission: A college admissions process that evaluates students based on their musical performance abilities rather than traditional academic qualifications.
Publishing Royalties: Payments made to songwriters and composers when their music is used, performed, or sold.
Recording Industry Association of America (RIAA): A trade organization that represents the U.S. recording industry, certifies album sales, and protects intellectual property rights.
Songwriting: The craft of composing lyrics and melodies to create original songs.
Streaming: A method of delivering digital music content in real time via the internet through platforms like Spotify, Apple Music, and YouTube.
Talent Recruiting: The process of seeking and attracting musicians, composers, and artists for college music programs.
Objective: Understand the basic structure of a song: Intro, Verse, Pre-Chorus, Chorus, Bridge, and Outro.
Background: Songwriting in pop and contemporary music is based on melodic and structural elements. One of the most important aspects is rhyme. Below is an original song with missing rhyming words and structure labels. Your job is to fill them in!
*______________
When words fall short, when silence grows,
We let the melody take control.
Every note, every chord, every drum that beats,
Tells the stories we can’t _________________.
*______________
It’s in the rhythm, it’s in the sound,
A symphony that shakes the _________________.
Hearts in sync, hands held tight,
Music shines where words lose light.
*______________
We say it with music, we play it with pride,
Every heartbeat keeps us alive.
Through the highs, through the lows,
Let the harmonies _________________!
We say it with music, no need for a sign,
Just listen close, you’ll feel it inside!
*______________
Trumpets call like morning’s rise,
Strings can make the coldest cry.
Drums will thunder, voices soar,
Every song opens a _________________.
*______________
It’s in the rhythm, it’s in the sound,
A symphony that shakes the _________________.
Side by side, we stand as one,
Our song’s not over ‘til we’re _________________!
*______________
We say it with music, we play it with pride,
Every heartbeat keeps us alive.
Through the highs, through the lows,
Let the harmonies _________________!
We say it with music, no need for a sign,
Just listen close, you’ll feel it inside!
*______________
When we’re lost, when we dream,
Music holds us in between.
When we cry, when we cheer,
Every note is loud and _________________!
*______________
We say it with music, we play it with pride,
Every heartbeat keeps us alive!
Through the highs, through the lows,
Let the harmonies _________________!
From __________________________ to ____________________ Music Student’s Parents
Music Teacher’s Name Name of School
Dear Parents,
I watch the Grammy Awards every year, and I’m always amazed—not just by the performances but by the massive industry behind them. The outfits, the stage productions, the dedicated fans—it’s all part of an ecosystem that turns music into a multi-billion-dollar business. Whether or not I personally enjoy every artist’s style, I can always recognize one key ingredient to their success: they have crafted a song that connects with an audience.
This side of the music industry is evolving rapidly, and colleges are taking notice. Schools like Berklee College of Music, Belmont University, NYU Steinhardt, and the University of Miami aren’t just training instrumentalists and vocalists anymore—they’re preparing songwriters, producers, and music entrepreneurs. More and more universities are shifting their focus beyond performance skills, valuing students who write, arrange, and think like business-minded artists.
Music is a $143 billion industry that supports nearly 2 million jobs. As streaming dominates music consumption, colleges recognize that musicians need more than technical skill—they need creativity, adaptability, and business savvy.
Many universities now offer scholarships not just for instrumental or vocal performance, but for songwriting and even rap. In fact, some schools now weigh a student’s ability to write a song more heavily than AP music theory credits when making admissions decisions.
To help your child stand out when applying to college music programs, consider:
For more insights into these trends, visit Accoladi.com to read the full article.
Choose a popular song your child loves and talk about:
Understanding these elements can spark creativity and help students see music as both an art and a career.
Let’s prepare the next generation of musicians—not just as performers, but as creators and industry leaders.
________________________________________________
[Your Name]
Director of Music Believing There is a Star in Every Class
P.S. My List of Schools with Solid Pop/Commercial Music Programs
Start your college journey with confidence!
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