Talent is just the beginning. Learn how the right moves today—owning your child’s UTL name, building their brand, and shaping their story—can set your young performing artist on a path to lasting stardom.
By the time your child takes their final bow at their senior recital, center stage in their high school musical, or as first chair in the state honor orchestra, the path may already be clear: your child is headed for stardom. Whether it's the bright lights of Broadway, the global stage of the opera, the sold-out crowds of rock concerts, or the prestigious concert halls of classical symphonies—your child might just be one of the next great performers the world is waiting for.
But stardom doesn’t begin the day your child signs their first professional contract—it starts now, with you, the parent, making smart, strategic decisions that position your child for success.
Before your child ever graduates high school—or even enters the 8th grade—purchase their name as a web domain. Yes, you read that right. Head to GoDaddy.com (or another registrar) and buy YourChildsName.com while it's still affordable. If it’s taken, try adding their specialty:
This simple $12 annual investment could save your child tens of thousands down the road. Believe it or not, there are domain brokers who buy up the names of promising high school instrumentalists, vocalists—especially All-State performers—on the bet that they’ll make it big. And when they do, these brokers charge staggering sums ($75,000 - $200,000 or more) to get those names back. Don't let someone else hold the rights to your star's name. Buy it now. Renew it every year. It’s the digital equivalent of laying claim to their marquee.
A smart next step is to hire a graphic artist to design a personal logo using your child’s name. This gives your student a polished, branded look that can appear on everything from their website and business cards to social media and sheet music. Websites like Fiverr.com offer affordable, high-quality options to have a custom logo made—often for as little as $25. It’s a small investment that makes a big statement: “This young artist is serious.”
The colors you choose for your logo will serve to represent your brand, communicate your brand’s values, and reinforce your brand’s identity.
Use their domain to create a basic, professional website with:
This site becomes a growing press kit that shows recruiters your child is serious about their future in the arts.
Why? Because Colleges Know the Power of a Successful Graduate. If your child becomes a Broadway lead, Grammy winner, orchestra principal, or music industry powerhouse, guess what school gets named in every bio, every article, and every awards show shoutout?
Their alma mater.
What does that kind of visibility mean to a college or conservatory?
So when your child has a professional website, a custom logo, quality performance footage, and a clear artistic vision, they stand out immediately.
You’re telling the college: “This student isn’t just talented — they’re already preparing to be a legacy.”
Dream big with your child. They may be practicing scales now, but tomorrow they could be playing on international stages or starring in the next Broadway revival.
Lay the groundwork now:
Stardom isn’t magic—it’s momentum. And it starts with a family who believes it’s possible. Just ask Scott and Andrea Swift, the parents of multi-GRAMMY award-winning, billionaire, Country and Pop singer.
Read the “People” magazine article: All About Taylor Swift’s Parents
Hold onto programs, photos, reviews, awards, and even rehearsal footage. You never know when you’ll need to prove a history of excellence for scholarships, conservatory auditions, or casting agents. And here’s another reason: one day there may be a documentary about your child. When that day comes—and yes, it's possible—you'll already have the footage of the early and formative years. The home videos of them playing "Hot Cross Buns" in the 6th grade, the shaky footage from their first solo, the standing ovations, the tears, the triumphs. You’re not just saving memories. You’re preserving the first chapters of a much bigger story.
Encourage your child to build meaningful relationships with their directors, teachers, accompanists, and fellow performers. And as a parent, connect with other arts parents, adjudicators, and program coordinators. Letters of recommendation carry more weight when they come from respected mentors in the field.
Private lessons, summer intensives, masterclasses, and competitions all add to the experience (and résumé) that colleges, conservatories, and agents are looking for. Recruiters notice students who show dedication through training. Your investment today can lead to scholarship dollars tomorrow.
Guide your child in using social media professionally:
College faculty and recruiters DO look at social media. What they see could be the reason they move your child’s application to the top of the stack.
Encourage your child to explore every angle of their artistry. Maybe they’ll also become a composer, a choreographer, a conductor, a producer, or a teaching artist. The more well-rounded they are, the more sustainable their career will be.
At the end of the day, the world doesn’t just stumble upon stars—they are built with intention, support, sacrifice, and a belief that greatness is possible. As a parent, you hold the rare and powerful role of being the first champion of your child’s future. While others may see a talented teenager, you see the potential for a lasting legacy. You see someone who can move hearts with their voice, shape culture with their artistry, and carry the spirit of excellence into every performance. By taking steps now—buying their name as a domain, creating a personal logo, archiving videos and memories, building a professional digital presence, and investing in their growth—you are not only nurturing their talent, you are preparing them to walk into every audition room, college interview, stage entrance, and spotlight already one step ahead. College recruiters will notice. Audiences will notice. The industry will notice.
And one day, when the curtain rises on their biggest moment yet, they’ll have the clarity, confidence, and foundation that only a thoughtful, strategic, and loving parent could have given them. Because stars aren’t born by accident. They are cultivated—with vision, faith, and preparation. And your child? They’re just getting started.
